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Inspiring people to take that first step

Client: Microsoft Office

Role: ACD, Copywriter


Sometimes, the first step is the hardest. With this social campaign for Microsoft Office, we encouraged people to take it—by sharing the stories of inspiring individuals whose #FirstDrafts led to something so much bigger. We featured eight Seattleites, ranging from small business owners to side hustlers, who used Office 365 to help them live their passions. And with every interview, we uncovered a unique anthem for achieving.

Each story was made up of one longform YouTube video, an organic Instagram triptych, and sponsored posts on Facebook and Twitter. During the campaign, our videos received over 3.5 million views and Office saw a 10% lift in engagement on their social channels.

Office #FirstDrafts


Want to see more? Check out some small wins.

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