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Introducing Astro to the world

Client: Amazon

Role: ACD, Copywriter

 

As Amazon's engineers were working around the clock to roll out a top-secret robot, our team was tasked with introducing it to the world. That meant everything from developing the brand guidelines to creating the tagline (my pride and joy), detail page, and packaging. Of course we encountered unexpected obstacles, but—like Astro—we navigated gracefully around them. It was a years-long, fulfilling journey that led to hundreds of thousands of invite requests on the date of the launch. 

 

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